PARTIAL: Rough Cut 4

PARTIAL: Rough Cut 4

In this rough cut:

• I have added in more footage to get a better sense of what the full video will look like.
• Used intertextuality by adding in a shot inspired by Depeche Mode's "Never Let Me Down Again" video of the side profile of our lead singer in the car at approximately 1 min.
• I edited to the beat of the music much more.

In the next rough cut:

• Put in place holders for the missing footage.
• Focus on the countryside shots and the warehouse scene to make that look more fluid and un-shaky.
• Use transitions more, this will make it look more like a music video.
• Use the "Bagman" shots to make him look more menacing.

PARTIAL: Rough Cut 3

PARTIAL: Rough Cut 3

In this rough cut: 

• I've changed the long panning shot by making it a shorter take and adding in the vertical pan upwards of the lead singer.
• I've also added another layer onto the panning shot of the band near the end, (I added separate shots of the band), this makes it seem more interesting in my opinion. 

In the next rough cut:

• Add in the countryside footage and hopefully some of the warehouse footage.
• Edit to the beat of the music more.
• Use the lip syncing more so it looks more like a music video.

INITIAL EDITS: Cafe 2

VERY ROUGH ROUGH CUT OF CAFE SCENE

This is a VERY rough rough cut of the cafe scene, this is not intended to be a guide to how it will actually look, I've been playing around and experimenting with the footage we have and the editing tools in Final Cut Pro X, there are still things that need doing with it for example:

• More layering to fit with the genre.
• Add in cross-cutting to make it look more fluid.
• Sort out shaky shots so it doesn't look amateur .
• Stabilisation to make the shots look clean and un wobbly.
• Darkening the effect, this is "Black and White" and "Flim Noir" from the effects bar in FCPX, which although looks good there isn't enough contrast in it. 

AUDIENCE RESEARCH: Male aged 18

INFORMATION
This particular piece of audience research was conducted on a male aged 18, he is a university student from Leeds, West Yorkshire and an avid music listener.

AUDIENCE FEEDBACK: Cafe Sample Scene

CLASS FEEDBACK

After looking at my sample scene in class both Molly and Mr Burrowes came up with some ways and ideas of making the scene better.

MISE-EN-SCENE: Another Poster of Sly Antics

MISE-EN-SCENE: Poster of Sly Antics

This is the poster I created using Photoshop, it will be used in the first an last shot of our video. I will also create duplicates of this to create verisimilitude.

PLANNING: Storyboard for the Second Half

PLANNING: Storyboard for the Second Half

SLY ANTICS SOCIAL MEDIA

Sly antics social media
Sly antics have the following accounts: Twitter, Instagram, Facebook, Youtube and their own website. They advertise their other social media sites from their main website.  

immediately uploads recent Instagram posts

shows their song list and how to listen to them

immediately uploads recent twitter posts

This is clever as their website is an easy link to their various other social media sites, helping to create a larger interest in the band as people can quickly see what they are about and in a way get to know the band them selfs. It creates a very approachable feel to the band as they have a section called "speak to us" where people who don't wish to post directly to a visible website can privately message them. The immediate updates also means that people can keep up to date with the bands new music or gigs as well as their page outlining all new gigs. Another way the band has successfully brought across their image is to post reviews of the band from promotors and magazine adverts, this gives a real feel about what kind of atmosphere the band creates at a gig and what to expect from a unbiased view point. This here is a band with promise and potential and we are only just seeing the beginning of it – LITTLE INDIE NIGHT

These guys play hard and fast, creating tension and release with great ease – DISTORTED SOUND MAGAZINE

On any good music lovers “to watch” list – 45 MAGAZINE

Very loud and very exciting – RIGHT CHORD MUSIC

Incredibly musically complex tracks, grounded by gruff vocals that impress from start to finish – HUMANITY HALLOWS 

Website style
The band has again brought across their image through their use of fonts, colours, images and textures. We can see from their use of black and white grained images that they have gone for an alternative indie approach, this is common of indie bands such as The arctic monkeys

Arctic Monkeys a successful indie band

. They have also used the same back and white colour scheme by using many shades of grey rather than just  a straight black and white effect. 

Sly antics using the same approach as Arctic monkeys

PHOTOSHOP: long exposure

Using photoshop to create the effect of long exposure on a camera 
Instead of changing the settings on a camera to create the effect of long exposure you can do it very quickly using photoshop. Here is a video explaining how:


(messy example with time and care it will be a lot neater)
Before 

 After

Another attempt at different image:

PLANNING: tutorial how I made the masks

How I made the scarecrow mask for the bagman
I bought 1 1/2 metres of brown sack material from a local fabric store

Step 1: cut the material into 3

IDEAS: digipak-long exposure

Digipak front cover ideas- long exposure 
Using long exposure has been used before on album covers such as the indie band Electric city.

We like the idea because it is very simple but effective and it also fits well with our indie genre as its an alternative approach to a plain image.
Our idea
Would be to use long exposure but using a crowd of people or traffic. The bag man would be stood in amongst a group but they would all be blurred, using long exposure, and he would be clear and still. To fit with the album name 'Captive city' it would be in a city environment and he would looked maybe trapped in a sea of moving people. Also to connect all three forms together (Music video, digipak and mag ad) the
 follow on of the bagman from the video would to help secure a clear link. 

MOODBOARD: magazine ad and digipak

Moodboard 

Using conventions of an indie approach to images I want to create a grungy look to our magazine ad and digipak using maybe black and white to follow these conventions as well as creating a link between all three pieces of work (Digipak, mag ad and music video) 

Using images of rough urban areas it helps to create a grungy retro feel. (look on this blog post to see actual examples of digipak who have used this approach) 

TESTING: teaser advert test 2

Magazine advert

Using photoshop I played around with trying to create a simple poster to be used with in our music video. In these I used images taken from footage we had previously taken and added some effects to make them look more grungy to fit with the bands style. As a posters main focus is the information I made sure that it was bold and visible from afar. 

Next

Next I will need to try develop these using illustrator which i have just been introduced to. This will help with the pixelation of the text and images.

Influenced by:

Again these simple images are influenced by fellow indie bands such as the arctic monkeys and 1975 who use very simplistic and stylised images with minimal to no text included. 

Arctic monkeys - Do you wanna know- art work

TESTING: Teaser poster test 1

First draft of magaziene advert

This is a very rough edit I created on photoshop using screen shots of my previous filmed footage. As the quality of the image wasn't very good I using the effects tool added this complete black and white effect. This very simplistic approach was inspired by the Arctic Monkeys past art work. Both use straight black and white colouring and only simple lines. Also as this was intended to be a simple teaser advert I added minimal text/information in order to create hype and mystery behind the upcoming Sly Antics album. 

Arctic monkeys - Do you wanna know- art work

Arctic monkeys - Do you wanna know - art work

Magazine adverts: draft 1

Rough teaser advert drafts

After playing around with the new cutout font I have over layer these with one or multiple images which after lowering the opacity has create one larger image. The faded image fits with the Indie genre due to the unfocused effect seen in many of The 1975's art work.

The 1975 art work

 However the image its self is not good enough quality to enlarge it any more as it is a screen shot and so not big enough to be a magazine ad. So I tried layering it on top of another larger image and then lowering the opacity. The finished product is not very good but I needed to see the effect created to then expand on it. This is a very rough first draft.

The text and how I will progress

As this is a teaser advert it will have minimal text on it so my next draft will contain the release date of the Digipak/album with I have decided will be the 30.09.16 as it is around the end of this year and the album title Captive city. As the poster will not be giving much away it will create hype surrounding the band and its new material.                               

Audience feedback

After receiving audience feedback they said that they liked the layers but that they didn't like the shadowing of the numbers or the fabric like effect. 

PRODUCTION SCHEDULE: Update 3

PRODUCTION SCHEDULE: Update 3 

BY THE 27TH OF NOV

• A full basic rough cut of video
• Audience Research to be done 
• Digi Pack and Mag Ad ideas

ON THE WEEK OF THE 30TH OF NOV

• More Audience Research to be done
• Links list 
• Flyer design to be done
• Flyer shoot
• Podcasting

ON THE WEEK OF THE 14TH OF DEC

• Further Photography
• Green Screen footage
• Audience Research Video done

PLANNING: costume

Planning costume
Band:
The three members of sly antics were all dressed in clothing stereotypically worn by an indie band for  example the Indie bands Catfish and the bottlemen, the Kooks and Noah and the whale wear jeans, monochrome shirts or teeshirts and either a leather or denim jacket.

So we put sly antics into similar clothing, jeans monochrome tee shirts and or shirts with either a denim or leather jacket.

sly antics

Masked figure:
We wanted the masked figure to wear the same outfit as in the original video to help with the continuity. So we put him in a white shirt buttoned up, dark jean trousers, black shoes and the mask.

Elderly cast:
We asked the elderly cast to come in their normal everyday clothes as we wanted it too look quite relaxed and un-styalised. This consisted of comfy trousers (not really jeans) a simple shirt or t-shirt and a cardigan or plain jumper. As the edit would be black and white the colouring of clothes didn't really matter.

PLANNING: Props

Planning props
For this shoot we needed minimal props, however each scene had a few to help the mise-en-scene. 
Warehouse:
100x Tea lights (bought from tescos) and matches (these helped the shrine scene to look more realistic)
Printed pictures of the band (printed in local supermarket and to make the shrine scene look more realistic)
3x masks (hand made)
Lights (for lighting the set, brought from home and borrowed from a friend)
3x chairs (brought from home, we chose these chairs as they looked old and plain which fitted with the run down look we were going for)
Travelling shots:
2xCar (the band brought one and we brought the other)
Cafe scene:
Cups of tea for all cast (provided by cafe)
Bands instruments (provided and brought by band)

PLANNING: casting masked figure

Casting for the part of bagman
In Sly antics video Intro   they include a masked figure at the end 

to create a link between the two videos we wanted to follow on the story and include the masked man. As he is masked it didn't need to be the same actor playing the the masked man in our video so we chose someone who was around the same build and height so the two looked quite similar and the follow on would be obvious. That person happened to be my dad which was convenient as he was available on any date or time. 

PLANNING: Casting cafe scene

Casting
As sly antics came to us via the social media platform twitter we didn't need to do much casting as we would centre the band in our video. 
Cafe scene
To fit our idea of having a scene centring a cafe full of older people we need to get at least 10 elderly cast members. Firstly we went to the centre for the elderly in Ilkley to ask if anyone would be willing however as our filming fell later on in the day it wasn't possible. 

So then Mr Burrows suggested some of his neighbours, who worked at a home for the elderly, would be able to help so they were contacted but due to late notice and one neighbour being on holiday this also didn't go ahead. So I then started asking my own neighbours if they would be willing to help out and even though many said they couldn't enough people said that they could. We asked them to be at the Outside the box cafe for 4. 

FONTS: genre examples

Font examples
All of these examples are from indie bands magazine adverts. All show very simplistic fonts which I like. As sly antics also fall within the same genre we can follow this trend. For example the Manic street preachers have flipped the R in one of their ads indicating the alternative nature of the band. Also the colours are quite dulled in most of the examples which denotes a more serious genre. The use or art work in one advert again works very well to indicated their arty alternative approach. Each are very simplistic and are very pleasing to the eye as they are so stylised. 

IDEAS: magazine ad general images

Focus of magazine ad
From research I know that the main focus of the ad must be the digipak as that is what we are advertising, therefore I must include an image of the digipak on at least on of the ads. This could show the extras e.g. a DVD or lyric booklet. 

Rhianas digipak showing extra CD or DVD and lyric booklet

Secondary focus
However magazine ads are not just about promoting the album but also their up coming gigs and merchandise as these aspects are becoming one of the biggest ways that bands make a profit. Therefore another idea could be too add pictures of band T- shirts or live gig images to help show off the bands tour experience and helping with ticket sales. 

libertines ad showing live gig images and advertising gig dates

The contents also depends on whether we are designing a full page or 1/2 page advert. I could be less generic and create an image that links to our music video. I could also create a second ad to put in another magazine that appeals to a secondary audience. 

IDEAS: Magazine text ideas

Text ideas for magazine ad
After my research into magazine ads I've decided to add all of these text aspects onto my magazine ad to make it as realistic as possible:

1. List DVD and or special edition extras
2. Tour dates and website to purchase tickets
3. release dates of album (digipak)
4. bands social media and URLs (twitter and instagram hashtags and Facebook)
5. official website
6. record company
7. DVD logo
8. reviews from other artists, magazines etc 
9. brief description

Viral idea: Magazine and digipak idea

Viral idea
To take our magazine ad and digipak to the next level we are considering creating a scheme where fans of the band will take a photo of the bands poster in venues that they want the band to play in for example local bars, and then hashtag #slyanticsplayhere and post it on the social media site of their choice e.g. instagram, twitter or Facebook. This will help us when creating our digipak and magazine ad as we can incorporate these photos.

ORGANISATION: Youtube Playlist

ORGANISATION: Youtube Playlist

HOW TO
To make a Youtube playlist is pretty simple, search the music video you want, click on the "Add To" button. This brings up either playlists you already have so you can add it to that or you can create a new one.