Rough cut feedback
We showed our most recent rough cut to a 38 year old man. We asked him questions regarding the video so if he thought it was true of the Indie genre, what he liked and didn't.
Friday 18 December 2015
Rough cut feedback 1
Rough cut feedback
We showed our most recent rough cut to a lower 6th student. We asked him questions regarding the video so if he thought it was true of the Indie genre, what he liked and didn't.
We showed our most recent rough cut to a lower 6th student. We asked him questions regarding the video so if he thought it was true of the Indie genre, what he liked and didn't.
Genre/ audience research 2
Genre/ audience research 2
I asked a series of questions to a 38 year old man, these centred around what they personally thought about the indie genre and what age did they think the genre was aimed at.
I asked a series of questions to a 38 year old man, these centred around what they personally thought about the indie genre and what age did they think the genre was aimed at.
Tuesday 15 December 2015
Genre/audience research 1: post 16 student
Genre/audience research 1
I asked a series of questions to a student in lower 6th form (aged 17) a series of questions centred around what they personally thought about the indie genre and what age did they think the genre was aimed at.
I asked a series of questions to a student in lower 6th form (aged 17) a series of questions centred around what they personally thought about the indie genre and what age did they think the genre was aimed at.
First draft of digipak
First draft of digipak front cover
Using photoshop and illustrator I have created the first digipak front cover.
Photoshop
I have cut out the image of the 3 band members in masks using the polygonal lasso tool and then desaturated the image and using levels and curves tool, I have found the right dark black and white option for me. I then faded the edges of the image to make it blend better with the background.
I then transferred my image, which I took using long exposure on my camera and desaturated it again and using the levels and curves tool, I made the backdrop almost black and the light white to create more of a contrast. I then duplicated the image and flipped it vertically and merged the two images together to create one large image to create the background. I then transferred the image onto the background.
Illustrator
As I already had a template for the digipak so to make sure the image went all the way to the bleed (the blue line) I worked out how long the image would have to be to fill the front and back covers. This measurement was 291mm by 131.5mm.
I then found the font CFJackStory in the font book which looks almost hand written which fits very well with the indie genre as its freehand. Also to help fit with Sly Antics style I used the salmon colour they use repeatedly on their website. I did this by copying a screenshot of the font and using the dropper tool copied the exact colour. I then typed out the bands name and the albums name. To fit the genre conventions I made the bands name larger than the album name.
Using photoshop and illustrator I have created the first digipak front cover.
Photoshop
I have cut out the image of the 3 band members in masks using the polygonal lasso tool and then desaturated the image and using levels and curves tool, I have found the right dark black and white option for me. I then faded the edges of the image to make it blend better with the background.
I then transferred my image, which I took using long exposure on my camera and desaturated it again and using the levels and curves tool, I made the backdrop almost black and the light white to create more of a contrast. I then duplicated the image and flipped it vertically and merged the two images together to create one large image to create the background. I then transferred the image onto the background.
 |
| original background image |
As I already had a template for the digipak so to make sure the image went all the way to the bleed (the blue line) I worked out how long the image would have to be to fill the front and back covers. This measurement was 291mm by 131.5mm.
I then found the font CFJackStory in the font book which looks almost hand written which fits very well with the indie genre as its freehand. Also to help fit with Sly Antics style I used the salmon colour they use repeatedly on their website. I did this by copying a screenshot of the font and using the dropper tool copied the exact colour. I then typed out the bands name and the albums name. To fit the genre conventions I made the bands name larger than the album name.
Wednesday 9 December 2015
Audience research and magazine advert research
Audience research and looking at magazine audience
YouGov is an international internet-based market research firm and
played a key part in finding our target audience as well as choosing which magazines to exhibit our magazine adverts in. As Sly Antic is a relatively small unknown band their demographics would not be featured on such a site however I used closely comparative bands to use as examples e.g Blurr, Artic Monkeys, The Pixies and The Strokes. This method however not as accurate still gave us a pretty good understanding of the primary and secondary audiences of Sly Antics. However, we already know the bands actual target audience as they have told us first hand (primary audience around 18-27 and secondary audience are "old rockers" more around the 35 plus mark)
Demographics that fit with our primary audience
Demographics that fit with our secondary audience
Our findings fit our already layed out audiences so we knew that YouGov was a reliable site. So we then went on to find out which Magazines would fit with target audiences. We found that fans of the bands (Blurr and The pixies) would be readers of Empire magazine and their main readership audience age is 25-39 which fits with our secondary audience. Fans of (Arctic Monkeys, The strokes and Blurr) would be readers of NME and their target audience is 18-24 fitting with our Primary audience. Band featuring in NME which are relatable to Sly Antics are Foals, Artic monkeys and 1975.
NME demographics
Target audience
So our primary audience for NME magazine is 18-24 and is social grade C2DE. (I will explain lower down)
YouGov is an international internet-based market research firm and
played a key part in finding our target audience as well as choosing which magazines to exhibit our magazine adverts in. As Sly Antic is a relatively small unknown band their demographics would not be featured on such a site however I used closely comparative bands to use as examples e.g Blurr, Artic Monkeys, The Pixies and The Strokes. This method however not as accurate still gave us a pretty good understanding of the primary and secondary audiences of Sly Antics. However, we already know the bands actual target audience as they have told us first hand (primary audience around 18-27 and secondary audience are "old rockers" more around the 35 plus mark)
Demographics that fit with our primary audience
Demographics that fit with our secondary audience
Our findings fit our already layed out audiences so we knew that YouGov was a reliable site. So we then went on to find out which Magazines would fit with target audiences. We found that fans of the bands (Blurr and The pixies) would be readers of Empire magazine and their main readership audience age is 25-39 which fits with our secondary audience. Fans of (Arctic Monkeys, The strokes and Blurr) would be readers of NME and their target audience is 18-24 fitting with our Primary audience. Band featuring in NME which are relatable to Sly Antics are Foals, Artic monkeys and 1975.
Empire magazine demographics
NME demographics
Target audience
So our primary audience for NME magazine is 18-24 and is social grade C2DE. (I will explain lower down)
The social grading of ABC1C2DE denotes a persons social class and levels of income. ABC1s are thought of as appreciators of broadsheet newspapers and complex and foreign dramas. However C2DE are more likely to read tabloid newspapers and watch sitcoms as well as film genres such as rom-coms. Overall it is widely agreed that AB is equivalent to upper class, C1 and C2 are upper and lower middle class and DE is working class.
It is also assumed that the higher on the scale you are the more intelligent and sophisticated a person is.
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