Genre/ audience research 2

Genre/ audience research 2
I asked a series of questions to a 38 year old man, these centred around what they personally thought about the indie genre and what age did they think the genre was aimed at.

Genre/audience research 1: post 16 student

Genre/audience research 1
I asked a series of questions to a student in lower 6th form (aged 17)  a series of questions centred around what they personally thought about the indie genre and what age did they think the genre was aimed at.

Audience research and magazine advert research

Audience research and looking at magazine audience
YouGov is an international internet-based market research firm and
played a key part in finding our target audience as well as choosing which magazines to exhibit our magazine adverts in. As Sly Antic is a relatively small unknown band their demographics would not be featured on such a site however I used closely comparative bands to use as examples e.g Blurr, Artic Monkeys, The Pixies and The Strokes. This method however not as accurate still gave us a pretty good understanding of the primary and secondary audiences of Sly Antics. However, we already know the bands actual target audience as they have told us first hand (primary audience around 18-27 and secondary audience are "old rockers" more around the 35 plus mark)

Demographics that fit with our primary audience

Demographics that fit with our secondary audience

Our findings fit our already layed out audiences so we knew that YouGov was a reliable site. So we then went on to find out which Magazines would fit with target audiences. We found that fans of the bands (Blurr and The pixies) would be readers of Empire magazine and their main readership audience age is 25-39 which fits with our secondary audience. Fans of (Arctic Monkeys, The strokes and Blurr) would be readers of NME and their target audience is 18-24 fitting with our Primary audience. Band featuring in NME which are relatable to Sly Antics are Foals, Artic monkeys and 1975.

Empire magazine demographics

NME demographics

Target audience
So our primary audience for NME magazine is 18-24 and is social grade C2DE. (I will explain lower down)

The social grading of ABC1C2DE denotes a persons social class and levels of income. ABC1s are thought of as appreciators of broadsheet newspapers and complex and foreign dramas. However C2DE are more likely to read tabloid newspapers and watch sitcoms as well as film genres such as rom-coms. Overall it is widely agreed that AB is equivalent to upper class, C1 and C2 are upper and lower middle class and DE is working class.

It is also assumed that the higher on the scale you are the more intelligent and sophisticated a person is. 

AUDIENCE RESEARCH: Male aged 18

INFORMATION
This particular piece of audience research was conducted on a male aged 18, he is a university student from Leeds, West Yorkshire and an avid music listener.

Audience research: Sly Antics telling us

Audience research 
We asked Sly Antics what their primary and secondary audience were. They said it was 18-27 and their secondary audience would be o'ld rockers' so around the 35 plus mark. 

Brand Media Kits - Audience Research Mag Ad

Brand Media Kits - Audience Research Mag Ad

Q MAGAZINE - Brand Media Kit

Their publishers, Bauer, created a Brand Media Kit PDF with reader profiles, demographic data and also talks about their access to big names in the business, their audience breadth, and their online and digital additions of their magazine. 

This screenshot from the pack denotes an average reader of their magazine to identify to possible advertisers the type of audience that reads their magazine. Q is a very male and older readership with more intellectual people reading as signified by their demographic information.

INDIE CHICK MAGAZINE - Brand Media Kit
Their magazine is solely based on women as their readers and had their own Brand Media Kit they specify that they want to help out and advertise companies and different things that would link to what they write about.

With this demographic data in mind, I think that this would be a good choice to promote Sly Antics to our secondary female audience.