GENRE VIDEO ANALYSIS: 2

Genre video analysis 1
The Kooks - Ooh La
Tv show setting:
Again like on The strokes video Someday the Kooks include a strange tv chat show setting even though it is only a short segment. This in this context creates a weird indie vibe to the video as the chat show host is exaggerated and not realistic making them seam fake where as the band are down to earth and normal. This contrast makes the band seam approachable unlike the way pop artists are portrayed as being superficial in their videos.

Colour - black and white and faded colouring:

The video includes mostly black and white footage which links directly to the indie/rock music convention of using the black and white effect. This effect usually makes a video seam more serious however as the band are quite lively and immature in their performance it doesn't really reach this intended effect. But the real intention is to portray the New french wave effect as the video is set in France. 

Close up shots of lead singer:

Again as a convention of all music videos the band have included many close up shots of the lead singer. To draw focus on to the lead singer makes him seam more important than his fellow band members. 

Performance footage: there is only performance footage of the lead singer which again promotes him as being the most important member of the band.

Driving footage: Driving footage is included in the video to indicate travelling. The car used is run down to again show the indie vibe.
Cross fading: The fading of two pieces of footage together and cross them over each other.This agin creates a grungy feel to the video making it seam indie.  

DIGIPAK: Song titles/track list

Song titles
As Sly antics only have 5 songs, as you can see on their Soundcloud list below, I had to add a few extra tracks as 5 songs would not fit the normal convention of around 12 tracks.
Track convention
I researched how many tracks would usually be on an album, this varies but only using example from the indie/rock genre I have concluded upon 10 tracks. Even though usually these bands would have 12 tracks as this is Sly antics first album I feel like 10 is more suited as the band is new and the examples I have picked are from a bands 4th or 5th album not their first like Sly antics. These examples are the Arctic Monkeys who have 12 and The Kooks who have 11 tracks. I also looked at online forums to see what other peoples opinions were on the amount of tracks on an album. Most people said around 10 a few said between 8 and 14 so I feel that 10 tracks is a good mid point. 

Online forum

Arctic monkeys 12 track list

The Kooks 11 track list

Extra song names

I have chosen to add 5 extra tracks and name them after titles inspired by songs of the same indie/rock genre. These are inspired by Discharge songs such as 'Hear nothing,see nothing, say nothing', 'Does the system work' and 'Religion instigates' I felt like these new song titles fit the same pattern as Sly Antics original tracks as they are grungy and dark.                                                                  

Track font and colour

To carry on Sly antics signature style of using pink and grey together I made the text pink and grey to fit with their style. Even though the colour pink may not be fitting with the indie/rock genre it fits with the bands already existing online presence as seen in my past posts on their website. Also I used a grungy type font to again fit with the bands pre existing image and I also felt as if this worked well with the aesthetics of the Digipak. Again for the numbers I used a hand writing font to make it look scruffy and worn to fit with the signature rough look associated with the genre. I have also made all the text bar the a's capitals to add something extra to the track list it makes it unique and different to fit with the indie genre. 

                          

Sly Antics 10 track list on the Digipak