MAIN MAGAZINE ADVERT: edit 3

Main magazine advert edit 3

Mystery jets promotional material as seen on their social media

I wanted to keep the magazine advert simple to attract focus to the important text much like the Mystery Jets promotional graphics.
My text includes tour dates, date of album release, record label, social media accounts, distributors, band name and album title. 
What I have done: I have tried to neaten up the advert by moving the dotted line associated with the tour dates to the right as well as creating more of a white shadow behind the captive city text as I feel it looks more effective. 
Next: I will carry on re ordering.

MAIN MAGAZINE ADVERT: edit 2

Main magazine advert edit 2

Mystery jets promotional material as seen on their social media

I wanted to keep the magazine advert simple to attract focus to the important text much like the Mystery Jets promotional graphics.
My text includes tour dates, date of album release, record label, social media accounts, distributors, band name and album title. 
What I have done: I have tried to neaten up the advert by moving the text down slightly in order to be in line with the E in Captive city. 
Next: I will carry on re ordering.

MAGAZINE ADVERT: edit 1

Main magazine advert edit 1 

Mystery jets promotional material as seen on their social media

I wanted to keep the magazine advert simple to attract focus to the important text much like the Mystery Jets promotional graphics.
My text includes tour dates, date of album release, record label, social media accounts, distributors, band name and album title. 
What I have done:
I have not followed normal conventions and have made the album title the largest text rather than the stereotypical convention of the Bands name, I felt like the

First teaser advert

captive city text worked better with the overall number of letters allowing me to use this text size and font and keep it over the same of 3 lines and that it was more striking. This is also the same for the digipak. It also allows me to create a wider meaning as I want to reflect the album title 'Captive city'. So in my first teaser advert (not this advert as this is my main advert) by creating the text captive city out of an image of a city building (representing a city) the city would be trapped within the text much like the phrase 'captive city' (this is seen in the first teaser magazine advert). But in this main magazine advert I wanted to carry on the same text as the 'Captive city' text has become almost their logo for the album as I have included it on the Digipak as well. In this case it's not the text that is captive but the image as a whole as the street lamps (representing the city) are confined within the advert linking back to the album name 'Captive city'.  This theory has again been used in the digipak, this also creates a link between the magazine advert and digipak. 
I have also moved the text over to the right so it is not obstructed by the lamp post, I have done this due to audience feedback.
Next: I will play around some more with the ordering. 

Main advert

DIGIPAK: panel 2 edit 3

Panel 2 edit 3

Taylor Swift '21'

I wanted to keep this panel relatively simple as the track list would need to be the main feature and all the other example I have looked at have kept theirs very simplistic e.g Taylor Swift. Therefore I have chosen an image of city buildings to carry on the city theme which links back to the album title 'Captive city'. I have created slight cross over layering with the images on the first panel (the images on the first panel cross over to the second). This is an effective look as it adds to the grungy feel due to the difference in textures and colour shades. 
What I have done: I have moved the bonus sticker back on to the back because due to audience feedback it didn't look right on the front panel as it looked out of place. 
Next: I am quite happy with how it looks at this point minor tweaks might be made but nothing drastic. 

DIGIPAK: panel 2 edit 2

Panel 2 edit 2

Taylor Swift '21'

I wanted to keep this panel relatively simple as the track list would need to be the main feature and all the other example I have looked at have kept theirs very simplistic e.g Taylor Swift. Therefore I have chosen an image of city buildings to carry on the city theme which links back to the album title 'Captive city'. I have created slight cross over layering with the images on the first panel (the images on the first panel cross over to the second). This is an effective look as it adds to the grungy feel due to the difference in textures and colour shades. 
What I have done:
I have moved the small print inwards and the bonus footage sticker on to the front panel as it is a key selling point it needs to be noticeable so it will be easier to see on the front, therefore boosting sales. 
Next: I will carry on playing with the ordering.

DIGIPAK: panel 2 edit 1

Panel 2 edit 1

Taylor Swift '21'

I wanted to keep this panel relatively simple as the track list would need to be the main feature and all the other example I have looked at have kept theirs very simplistic e.g Taylor Swift. Therefore I have chosen an image of city buildings to carry on the city theme which links back to the album title 'Captive city'. I have created slight cross over layering with the images on the first panel (the images on the first panel cross over to the second). This is an effective look as it adds to the grungy feel due to the difference in textures and colour shades. 
What I have done: I have chosen a different font for the track list as I have used the same font for all the other font and I wanted to create diversity in my use of fonts. I have chosen Type font (Typewriter style font) as this fits with the retro and alternative feel of the digipak. I have included all of the general conventions of a digipak e.g small print (I took inspiration from the Blur and Strokes CD small print), distributors/music label (I chose Virgin music as they have artists like The cult and Thirty seconds to Mars fellow indie/rock artists, also Sly antics have an interview with virgin music to possibly get signed so it is fitting with reality), Bonus footage sticker (I have previously blogged on how I made this) DVD and Disco logos as well as a Bar code. 
Next: I will change the ordering of the panel.

DIGIPAK: panel 4 edit 3

Panel 4 edit 3
I want to carry on the grungy feel of the previous panels therefore I have chosen the dark coloured image of the three chairs as it looks eery, I also want to add song lyrics like on panel 3 to create a link between the two.
What I have done: I have added more layers. I have cut and cropped sections of the origional image and layered them on top of each other to again build upon the eery feel and grungy nature of the panel. 
Next: I might play around more with the text, but so far all I have received is positive feedback on this panel so I might keep it the same. 

DIGIPAK: panel 4 edit 2

Panel 4 edit 2

I want to carry on the grungy feel of the previous panels therefore I have chosen the dark coloured image of the three chairs as it looks eery, I also want to add song lyrics like on panel 3 to create a link between the two.

What I have done: I have added a third image and again lowered it opacity, this creates a link between the digipak and the music video as well as the magazine adverts as they all include an image of the bagaman. 

Next: I will carry on layering images. 

DIGIPAK: panel 4 edit 1

Panel 4 edit 1

I want to carry on the grungy feel of the previous panels therefore I have chosen the dark coloured image of the three chairs as it looks eery, I also want to add song lyrics like on panel 3 to create a link between the two.

What I have done: In Indesign where I piece all the elements of my digipak together I also created the 4th panel. Basically I layered two images on top of each other on of the chairs and one of the band with their backs to the camera looking at the chairs. I them lowered the opacity of the top layer which was the band members to the chairs were revealed as well the lamp in the band picture is brought across as well, this is intentional as the band have used this lamp in many of their other promotional images therefore it will help create a link between their work and ours. 

I then added text on top to again create the link between the inside panels to follow the general conventions. As there is minimal lighting in the image I thought I would use a quote that directly related to light so I chose "Will you be waiting when the sun goes down". 

Next: I will add more layers to add to the eery effect. 

DIGIPAK: panel 1 edit 4

Panel 1 edit 4

I really like the main image on the front cover as it shows all of the band members in an interesting light. Its unconventional as the lead singer is not the main focus but I like that as the indie genre is known for breaking the normal conventions as stepping outside the box much like Blur and The Strokes (I have previously blogged on this). Therefore I will not change this image as I have already gained a lot of positive audience feedback on it. 

What I have done: I have moved the bonus dvd footage sticker on to the front cover. I have made this my self in photoshop. I simply typed the text and placed it on top of a rounded rectangle which you can create through the round rectangle tool. I then used the eraser tool and played around with it's different brush sizes and types and found one that created a distressed effect. I have now moved this on to the front. In order to do this though I have had to move the Sly Antics text to the left. I used pre-made example of bonus footage stickers to create mine to make it as realistic as possible. 

 (Tutorial I used)

Next: I may make the Sly Antics text larger as it is indistinguishable as it is so small. 

DIGIPAK: panel 1 edit 3

Panel 1 edit 3

I really like the main image on the front cover as it shows all of the band members in an interesting light. Its unconventional as the lead singer is not the main focus but I like that as the indie genre is known for breaking the normal conventions as stepping outside the box much like Blur and The Strokes (I have previously blogged on this). Therefore I will not change this image as I have already gained a lot of positive audience feedback on it. 

What I have done:

I have played around with the brightness levels of the text using the tools in photoshop and illustrator. I thought that the text looked a little dull and didn't stand out enough.

Next: I may change the brightness back as I feel like it ruins the overall grungy effect of the front cover. I will play around with the ordering of the panel.

DIGIPAK: panel 1 edit 2

Panel 1 edit 2

I really like the main image on the front cover as it shows all of the band members in an interesting light. Its unconventional as the lead singer is not the main focus but I like that as the indie genre is known for breaking the normal conventions as stepping outside the box much like Blur and The Strokes (I have previously blogged on this). Therefore I will not change this image as I have already gained a lot of positive audience feedback on it. 

What I have done:

I have changed the image behind the text of the bagman and centred it as I had negative feedback saying that it created less impact and made the panel look messy.

Next: I will play around with the text.

DIGIPAK: pannel 3 edit 5

Pannel 3 edit 5

I want to use photos of the band on the inside panels so I have screen shot these images which I have then cropped down and shrunk. 

What I've changed:  I felt like the colours are too strong and needed dulling down to fit the tone of the other panels so I lowered the opacity of the images. 

Next: Due to audience feedback I might play around with the colour of the images to fit the colour scheme of the other panels. 

DIGIPAK: pannel 3 edit 4

Pannel 3 edit 4

I want to use photos of the band on the inside panels so I have screen shot these images which I have then cropped down and shrunk. 

What I've changed: I have altered the font of the text, I have chosen the font that I have used for the rest of the text on the magazine advert and on the front panels of the digipak because I feel like this is more suited to the genre as it is more straight edged and grungy as well as creating a definite link between the magazine advert and digipak. I have also changed the texts content as I have swapped the description of the band for some of the bands song lyrics. I felt as if this would be better suited as it is a common convention used by all genres. I chose stand out lyrics that would add to the grungy feel of the digipak, this is also to give a taster for whats to come on the album. 

Next: I feel like the colours are too strong and need dulling down to fit the tone of the other panels. 

DIGIPAK: pannel 3 edit 3

Pannel 3 edit 3

I want to use photos of the band on the inside panels as well as images of them wearing the masks so I have screen shot these images which I have then cropped down and shrunk. I have included images from the back and front as I think that it will help the overall interest of the ascetics of the panel. 

What I've changed: I have kept the text the same however, much like other indie bands e.g. Blur, I have used images of all the band members. I think this is a more conventional approach and fits the genre style more. 

Next: I think it is too plain and I don't feel like the font of the text reflects the genre and a more straight edged font would be more suitable. I also think that song lyrics would be better suited as this is a common convention used by all genres.

DIGIPAK: pannel 3 edit 1

Pannel 3 edit 1

I want to use photos of the band on the inside panels as well as images of them wearing the masks so I have screen shot these images which I have then cropped down and shrunk. I have included images from the back and front as I think that it will help the overall interest of the ascetics of the panel. 

Next:

I will add some over laying images to complete the edit and play around with the colouring of the images in photoshop.