Pixies

Ideas

Black and white and non-linear

The pixies video Where is my mind also uses a black and white approach whilst also including a strange and random story line of a dog. It is unclear of what is happening much like in depeche modes non-linear videos.

It seams as if the black and white approach is on commonly used by alternative artists.

 The pixies also use a non linear approach in their video Snakes, by using random places and objects whose purpose are revealed later on.

Use of masks

Pixies have used masks in a series of their music videos for example in the music video Snakes, this creates an air of mystery which encourages the viewer to watch the view again to try and make more sense of it. It is also a quirky and arty approach which what I'm after.  They have used this again in their music video Silver sail to create the same effect. 

Depeche mode

Ideas
A current idea is too use Depeche modes french new wave approach.
We appreciate their unusual styling and that each shot is very stylised and simple. The framing is also bazar as unlike most music videos that use the average centre and off centre framing they cut central 
I especially love their video Never let me down again 

 There is an air of confusion as the sequence of events is non linear and random especially the opening of the lead singer and old man. Another point is that lip-synching doesn't occur through out the whole video only at random moments. 

French new wave cinema

French new wave cinema
An example of a French new wave director is-

Francois Truffaut, The 400 Blows (Les Quatre Cents Coups), released in 1959 

French new wave was established by a group of pioneer directors around the 1950's who revolutionised cinema by combining "the rapid cuts of Hollywood with philosophical trends"(read more)

A pragmatic movement, created due to limited funds after the 2nd world war, smaller cameras are now more affordable and available at that time. Their key styles were: Non-linear and discontinuity editing. Their styles were influenced by their experience of cinema being used to indoctrinate the masses by the Natzis. Their concern was that continuity editing made the film to realistic and powerful, much like the Theatre practitioner Brecht who used techniques like the actors changing character and costumes on stage to help the audience to remember that they were witnessing a play not real life. This is the approach that the French new wave director took by making the audience passive against the all powerful text but through these new styles. However the theorist Stuart Hall (creator of the theory preferred readings) argues that each viewer attaches their own meaning/reading to a text.