Gaining copy write for Lights go down
Since we personally know Sly Antics, the relationship originating with social media twitter messaging about our potential partnership, they have willingly agreed to us using their song Lights go down. The main proof of their approval being them featuring in the music video and their man tweet expressing their excitement about the videos release.
Viral idea
To take our magazine ad and digipak to the next level we are considering creating a scheme where fans of the band will take a photo of the bands poster in venues that they want the band to play in for example local bars, and then hashtag #slyanticsplayhere and post it on the social media site of their choice e.g. instagram, twitter or Facebook. This will help us when creating our digipak and magazine ad as we can incorporate these photos.
