MAGAZINE ADVERT: edit 1

Main magazine advert edit 1 

Mystery jets promotional material as seen on their social media

I wanted to keep the magazine advert simple to attract focus to the important text much like the Mystery Jets promotional graphics.
My text includes tour dates, date of album release, record label, social media accounts, distributors, band name and album title. 
What I have done:
I have not followed normal conventions and have made the album title the largest text rather than the stereotypical convention of the Bands name, I felt like the

First teaser advert

captive city text worked better with the overall number of letters allowing me to use this text size and font and keep it over the same of 3 lines and that it was more striking. This is also the same for the digipak. It also allows me to create a wider meaning as I want to reflect the album title 'Captive city'. So in my first teaser advert (not this advert as this is my main advert) by creating the text captive city out of an image of a city building (representing a city) the city would be trapped within the text much like the phrase 'captive city' (this is seen in the first teaser magazine advert). But in this main magazine advert I wanted to carry on the same text as the 'Captive city' text has become almost their logo for the album as I have included it on the Digipak as well. In this case it's not the text that is captive but the image as a whole as the street lamps (representing the city) are confined within the advert linking back to the album name 'Captive city'.  This theory has again been used in the digipak, this also creates a link between the magazine advert and digipak. 
I have also moved the text over to the right so it is not obstructed by the lamp post, I have done this due to audience feedback.
Next: I will play around some more with the ordering. 

Main advert

DIGIPAK: panel 4 edit 2

Panel 4 edit 2

I want to carry on the grungy feel of the previous panels therefore I have chosen the dark coloured image of the three chairs as it looks eery, I also want to add song lyrics like on panel 3 to create a link between the two.

What I have done: I have added a third image and again lowered it opacity, this creates a link between the digipak and the music video as well as the magazine adverts as they all include an image of the bagaman. 

Next: I will carry on layering images. 

DIGIPAK: panel 4 edit 1

Panel 4 edit 1

I want to carry on the grungy feel of the previous panels therefore I have chosen the dark coloured image of the three chairs as it looks eery, I also want to add song lyrics like on panel 3 to create a link between the two.

What I have done: In Indesign where I piece all the elements of my digipak together I also created the 4th panel. Basically I layered two images on top of each other on of the chairs and one of the band with their backs to the camera looking at the chairs. I them lowered the opacity of the top layer which was the band members to the chairs were revealed as well the lamp in the band picture is brought across as well, this is intentional as the band have used this lamp in many of their other promotional images therefore it will help create a link between their work and ours. 

I then added text on top to again create the link between the inside panels to follow the general conventions. As there is minimal lighting in the image I thought I would use a quote that directly related to light so I chose "Will you be waiting when the sun goes down". 

Next: I will add more layers to add to the eery effect. 

DIGIPAK: panel 1 edit 1

Panel 1 edit 1 

I really like the main image on the front cover as it shows all of the band members in an interesting light. Its unconventional as the lead singer is not the main focus but I like that as the indie genre is known for breaking the normal conventions as stepping outside the box much like Blur and The Strokes (I have previously blogged on this). Therefore I will not change this image as I have already gained a lot of positive audience feedback on it. 

What I have done:

I have lowered the opacity of the text (I have previously blogged on the Captive city text) and the image. However again I have not followed normal conventions and have made the album title the largest text rather than the stereotypical convention of the Bands name, I felt like the captive city text worked better with the overall number of letters allowing me to use this text size and font and keep it over the same of 3 lines and that it was more striking. This is also the same for the magazine adverts. It also allows me to create a wider meaning as I wanted the digipak to reflect the album title 'Captive city' and by creating the text captive city out of an image of a city building (representing a city) the city would be trapped within the text much like the phrase 'captive city'. This theory has again been used in the magazine advert, this also creates a link between the magazine advert and digipak. 

I have then added an image of the bagman to again create a link between the music video and the digipak I have faded the opacity on this as well. 

I have also layered another photo of lights underneath the main image to create a faded and graded feel as I have slightly lowered the opacity of the top image so you can only just see the beams of the lights this carries on to panel 2 to create a layered effect, I feel like this adds to the grungy indie feel of the font cover. 

Next: I will centre the image of the bagman behind the text.

Image that is layered underneath 

DIGIPAK: pannel 3 edit 4

Pannel 3 edit 4

I want to use photos of the band on the inside panels so I have screen shot these images which I have then cropped down and shrunk. 

What I've changed: I have altered the font of the text, I have chosen the font that I have used for the rest of the text on the magazine advert and on the front panels of the digipak because I feel like this is more suited to the genre as it is more straight edged and grungy as well as creating a definite link between the magazine advert and digipak. I have also changed the texts content as I have swapped the description of the band for some of the bands song lyrics. I felt as if this would be better suited as it is a common convention used by all genres. I chose stand out lyrics that would add to the grungy feel of the digipak, this is also to give a taster for whats to come on the album. 

Next: I feel like the colours are too strong and need dulling down to fit the tone of the other panels. 

PHOTOSHOP: magazine advert cut out fonts 2

Progressing on previous font design
How I have developed my idea
I have now developed my previous font design however still using the same font Helvetica Neue I have moved on from the straw idea but have now used screen shots taken from my footage and layered them on top of each other.
The new developed idea
To create a link between the song/music video and the mag advert and digipak I used the cut out font to portray the country side and the city. So as the title of the album is Captive city the text incorporates an image of the city, so a run down building as seen below. This is then layered on top of a natural image to represent the countryside. 

The image of the countryside surrounds the image of the city and therefore traps it much like the text which is trapping the image of the city unlike nature which is not confined to be the the shape of the text. This therefore links to the album title captive city as the city is being captured/restrained within the art work. The opacity is lowered to help the two images blend together.

Alternative images

I have also done this to a number of other images to create different effects. 

The bagman being inside the text makes him look very daunting and scary linking back to the intimidating portrayal of his character in the music video carrying on this scary image. He looks like is is peeking at the viewer through the text whole again linking to his stalker role in the video. Maybe the bagman is captive to the city.