Britney Spears-Toxic
Animation: Animation is used through out the airplane, the birds, the high scale building and the high speed chase. This is used to create an out of this world feel which is extravagant and over the top much like mots pop videos and many of Britney spears past work. 
Sexual nature: Again as another common factor of pop videos and Britney's past work sexual scenes reoccur through out the video. This is too attract a young audience as well as enforcing the male gaze theory, however it also fits with Britney's image of being a sex icon and these scene are expected.
Multiple personas: Throughout Britney changes costume frequently into many extravagant personas such as air hostess, super hero, baddie, robber and killer. This again creates the out of this world feel as well as keeping the video fast paced and interesting which fits her target market of a youthful audience.High speed chase: Like before the high speed chase scene is used to make the video exiting and high paced helping to appeal to her target market of a youthful audience.
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